You’ve got the product.
You’ve got traction.
But your messaging still kinda sucks.
This is the book that fixes it.
Hi, I'm Karthik Vijayakumar. I'm writing Spectacular Value Propositions live. Join 350+ founders getting every chapter as I write it—free.
Most B2B messaging reads like it was written by a buzzword generator.
“AI-powered.” “End-to-end.” “Next-gen.”
Buyers bounce. Investors forget. Talent scrolls on.
You can't afford that.
This book shows you how to fix it—across your homepage, your pitch, even your LinkedIn posts.
Because your product doesn’t sell itself. Your story does.
You’ll get live chapters, founder-tested frameworks, and content strategies that work in the real world.
And I’m going beyond the page...
Not just a book.
A backstage pass.
✅ Raw, unfiltered founder interviews
✅ Behind-the-scenes with GTM leaders in SaaS
✅ Case studies from today—not 10 years ago
✅ Lessons from AI-era pivots and positioning plays
✅ Messaging rewrites that actually moved the needle
I’m excited to share this book with you, chapter by chapter, as it comes to life. But I don’t want you to just read—I want you to shape it. Send me your thoughts, reactions, and stories. This isn’t just a book. It’s a conversation. And if your ideas make it in, you’ll get credit (if you'd like it!).”
Read it as it’s being written.
Chapters. Insights. Real stories from the frontlines.